Twitch Properties Insights & Measurement Manager

  • Amazon.Com
  • New York,NY,United States
  • May 21, 2021

Job Description

Twitch Properties Insights & Measurement Manager DESCRIPTION

About Twitch:Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.About the Role:We are looking for a highly skilled and motivated Twitch Properties Insights & Measurement Manager to help scale our growing sponsorships business by using data-driven insights to support Twitch Properties partnerships. The Manager will be responsible for generating and leveraging insights based on Twitch’s unique data to support the strategy behind Properties sponsorships such as Twitch Rivals, Twitch esports, Twitch Music and more. They will also develop the strategy, create process & execute advertiser measurement of Twitch Properties partnerships. The Manager is a trusted advisor to advertising agency and client senior leaders and will work closely with these partners to set business objectives, define success metrics and generate delivery roadmaps. We are looking for someone who can develop impactful insights & measurement solutions to help the Twitch Properties team retain and grow business.You Will:· Use Twitch’s data, your extensive experience and your knowledge of our partners’ business to promote and measure the success of Twitch Properties partnerships· Be a champion of data driven decision making and teach partners to act on recommendations based on this approach.· Partner with Data & Analytics team to create streamlined tracking and reporting for client campaigns· Create and execute against 1st and 3rd Party industry-specific measurement strategies for Twitch Properties· Present measurement results to clients in partnership with Sales and Client Success teams and establish insights and best practices for accounts and verticals· Share findings and insights in a consultative way to partners and relevant internal teams in order to set the direction of marketing investment priorities.· Work with Sales Enablement to create training materials and track compliance of measurement processes among key Twitch Properties team members· Lead measurement vendor relationships for Twitch Insights & Measurement


· Experience building, executing and scaling cross-functional marketing programs from concept to completion· 4+ years of professional non-internship marketing experience· Experience using data and metrics to measure impact and determine improvements· Experience using Microsoft Excel to manipulate and analyze data· Bachelor's degree plus 8+ years’ experience in client-facing insights & measurement roles· Ability to translate technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders.· Excellent data driven storytelling skills – you create and deliver compelling presentations with outstanding visuals.· Complete understanding of the end-to-end process of marketing campaign development and execution· Knowledge base of syndicated measurement as it pertains to the advertising industry (Comscore, Nielsen, etc)· Background with media measurement tools and methodology from Brand Lift to Attribution· Experience with statistical analysis and experience in survey design & analysis· Strong project and time management skills with experience partnering with teams from across the business· Excellent organizational, interpersonal, and communication skills (both written and verbal).· Ability to effectively manage competing priorities in a complex work environment, focusing on high-value activities


· Experience delivering client facing reports and presenting strategic recommendations that drive change· Experience with advertising publishers and marketing/creative agencies· Experience working with sponsorships & partnerships Sales teamsAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit